About us

About us

LE FLEUR is a Swedish clothing brand that wants to offer sustainable clothes and accessories with good quality at a good price. The brand was established in April 2021 by Jonathan & Emil Blomqvist, two brothers with a common interest in clothes and fashion. We started off by selling our own trucker hats through Instagram, with the purpose to express our style with the focus on quality.

The quote "It´s your time to bloom" expresses the importance of being yourself and embrace your true "fleurs". By making clothes that we like and are proud of, we hope to influence people to be themselves when wearing our brand.

While deciding on the name for our brand, we wanted to embrace our family name. Therefore we chose the name "LE FLEUR", a nickname we both had as kids, but this time in french. "LE FLEUR" means "the flower". 

Sustainability and responsibility 

LE FLEUR only use eco-friendly & sustainable suppliers, in that way we can ensure that the quality is good and that the environment doesn't gets so affected. All of our clothes are exclusively made from 100% GOTS certified organic cotton, recycled polyester and other sustainable materials. 

Certificates